Oct 17 2007
Chocolate raining this Christmas
October, 17
Its all about Chocolate this Christmas, in a sweet announcement the confectionery giant Cadbury revealed to slash the cost of about three of its best selling chocolate bars by 40 percent from next month. This lip-smacking decision was taken as a Christmas promotion by the company. This announcement on one hand has brought smiles on the face of chocolate lovers, but on the other hand has triggered an alarm for health experts. The dietitians suggest this move to be scary for UKs health charts, as it was known that recently the country was named the second largest country with higher obesity problems in the world. Condemning this offer they think it will add more woes to the growing obesity rates.
Coming on strong, Tony Bilsborough of Cadbury Trebor Bassett said this sudden slash in the prices of chocolates are only for sometime, it’s a temporary move. This step was taken to build the sales; which will facilitates retailers to drive sales and offer people value for money. Its just a sweet gift for the coming Christmas festival, so there is nothing to panic. On being asked about the health hazards of this sweet delight he said, “There is nothing wrong with chocolate as part of a balanced diet. It is a little treat everyone enjoys from time to time. It’s well-documented that obese people do not overeat on chocolate bars. It is a multi-faceted issue and has a lot to do with other activities.”
The prices of Crunchies, Boosts and Double Deckers are said to be cut by 29p giving a tempting treat to all chocolate lovers. All these three variants are among the favourite chocolate varieties in UK. Commenting on this, nutritionist Carina Norris said, why we are promoting the high-fat high-sugar foods, we should back on the healthy food like fruits and vegetables. She said it is easy for one to get carried away by chocolates, but if its costlier then one has to think before buying.
Whatever the case may be this sugary offer will make this Christmas more chocolaty and sweet. Now what effect it will make to the health of people is another matter to look for but for the moment its chocolate all over, still the health experts have kept there fingers crossed.