News.Scotland.Org

Scotland, Oct 22: Road accidents are on an increasing mode, youngsters are more prone to road accidents and fatal death. A campaign is to be launched which stress the need to drive carefully. Sports personalities and politicians together will promote this campaign.

Minister Stewart Stevenson MSP, minister for transport, infrastructure and climate change will be joined by Scottish Rugby stars Mike Blair, scrum half and hooker Dougie Hall, at Murrayfield as part of the promotional work.

The campaign highlighting the caption ‘Safe Drive Stay Alive’ will be supported by a national website and a series of hard hitting road shows will be conducted as part of the awareness creating measures. The road shows that have already begun depicting the stories of road accidents, deaths and injuries caused as a result of reckless driving.

This road safety awareness campaign is being organised as part of Scotland’s first ever Alcohol Awareness Week. This campaign will try to remind people about the dangers of drinking and driving. The campaign mainly target youngsters aged below 25 as a statistics revealed that one among three Scottish drivers involved in fatal accident are aged below 25, so the campaign is an earnest attempt to create awareness in this regard.

This campaign initiative by the Scottish Government enjoys support from the fire and police authorities of Fife, Tayside, Grampian and Central Scotland. Last year the police authorities raised criticism against young drivers after a series of accident took the death toll on the region’s roads to 26 as against 14 during the same period the previous year.

Proper awareness about the value of life and the ways in which the road safety could be followed are the main objectives of this campaign. Hope this initiative will bear fruit in the near future to covert Scotland into an accident free zone.

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