There has been a huge jump in the number of offences on advertisements in recent times. If we look into the figures of such complaints we can spot an increase of 9.6 percent in these offensive cases. As per the Advertising Standard Authority about 2458 advertisements were either changed or withdrawn last year. This was the first time when such a huge number of adverts have been withdrawn.
Another essential factor along with other objections was the jump in environmental claims. There were a mix of ads which got strong oppose from viewers, the advert with fish-hooks in mouth got the highest number of complaints for a single advertisement. Other such advertisements include the MFI television advert in which the woman slaps her husband; many such ads received huge complaints from viewers.
It is known that advertisements have become a part of our day-today life. In this series of ads there remains several set of ads which have some offensive messages or scenes which hurts our sentiments or social values. Even few of the ads spreads wrong message or have some false promises. In this consumerism advertisements have become the pillars of trading and marketing, but to some extent they can mislead our society too.
These offensive ads have highlighted the dark side of these advertisements are generating out in the public. The recent offences have shown how people are scrutinising these ads which shall not to be shown or publicised.
The study has pointed out the fact that polar ice is melting at a faster rate and it has reached to a state from where recovery seems a tough ask. The research reports also have revealed that during September 2007 the Artic ice shrink to almost 39 percent which was below its average for 1979-2000. It was also known that the Greenland ice sheet was shrinking at a faster rate, and if this melting process continuous and the entire ice sheet melts then the sea level will rise up to a great level.
All these reports are hinting towards a much needed check to the climatic change which is making the situation more adverse. In order to stabilize the situation the Stop climate chaos Scotland, WWF, Friends of the earth Scotland and RSPB Scotland is jointly campaigning for the Scottish government to not to change its commitment in the Climate Change Bill to cut emission by 80 percent. Now government should act positively to make sure the climatic conditions doesn’t hampers anymore, disturbing the ecological balance.
Its time for the government to come up with some act to get the situation under control and face this huge ask to control the climatic change which is disturbing the natural cycle. It is the need of the hour to adjust as per the situation or else it would to be too late.
Homelessness has struck the buzzing capital city Edinburgh badly with a significant shortage of homes for people. The scarcity of homes is such that it has been forecasted that Edinburgh would need an additional 12,000 homes over the next ten years. In such an adverse situation people are left with no options other than to choose for temporary accommodation options rather than having their own dwelling.
The main reason for this growing shortage for houses in the capital is the slow rate of construction of new homes which makes the situation more severe. It was known that the housing association of Edinburgh builds some 500 new homes every year which is not sufficient to meet the requirements.
If we look into the core of the issue we can find that among all other cities Edinburgh is the place which has the major shortage for homes. Another reason for this problem is inadequate investments for building new homes. The government should make sure that sooner or later this problem has to be tackled or else this stigma will ruin the cities treasured glory.
Well if you wanna be moms out there have a desire for having a baby boy then increase your calorie intake while trying to get pregnant. This new research has suggested that eating a bowl of cereals every day can increase the chances of having boy. It was seen that those women who had a good calorie intake before conception were more likely to have a boy than other women with normal diet.
It could sound strange but the study conducted on women has revealed that about 56 per cent of women who took more than 2200 calories a day before conception had give birth to a boy. Well hope this research brings some relief for the people of western countries where the proportion of boy child are very low.
This study has also revealed how women in western countries have become less concerned for taking a good calorie diet, which is dropping down the proportion of boy child rapidly. Scientific studies have shown that high level of glucose levels boosts the growth of male embryos while inhibiting female ones. Even doctors have backed the study revealing that increase in calorie intake while trying to conceive helps to up the chances of having a boy. So if you are planning for a baby and wish for a boy then make sure your diet includes a high intake of calories.
To keep a check to the rising numbers of accidents in Scotland police have launched a crackdown on the divers who don’t use to wear seatbelts while driving. It is evident that road accidents has been a serious cause of worry for Scotland since a long time, which so far has claimed many lives.
To bring down the soaring incidents of road crashes a drive was initiated by the Scottish police to watch out for all driving parameters one has to flow on roads. In this drive police patrolling will be put in to action in all most all busy roads to crackdown rash drivers. In one of the survey carried out by the Scottish government it was found that over 11 per cent of the motorist don’t wear seatbelts and over 22 per cent back seat passengers also avoid putting their seatbelts.
It was also known that the over speed at which people use to drive is also a major cause for these road accidents. The study has clearly shown that huge number of accidents has occurred due to the high speed driving. The motorists are not at all following the prescribed speed limits and are not only risking their lives but also of others.
This drive by Scotland police will look into all these aspects and will make sure all road safety regulations are followed by the drivers.