Apr 30 2008
Complaints over ads surges
April, 30
There has been a huge jump in the number of offences on advertisements in recent times. If we look into the figures of such complaints we can spot an increase of 9.6 percent in these offensive cases. As per the Advertising Standard Authority about 2458 advertisements were either changed or withdrawn last year. This was the first time when such a huge number of adverts have been withdrawn.
Another essential factor along with other objections was the jump in environmental claims. There were a mix of ads which got strong oppose from viewers, the advert with fish-hooks in mouth got the highest number of complaints for a single advertisement. Other such advertisements include the MFI television advert in which the woman slaps her husband; many such ads received huge complaints from viewers.
It is known that advertisements have become a part of our day-today life. In this series of ads there remains several set of ads which have some offensive messages or scenes which hurts our sentiments or social values. Even few of the ads spreads wrong message or have some false promises. In this consumerism advertisements have become the pillars of trading and marketing, but to some extent they can mislead our society too.
These offensive ads have highlighted the dark side of these advertisements are generating out in the public. The recent offences have shown how people are scrutinising these ads which shall not to be shown or publicised.
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