Scotland’s tourism sector is now having the worst time ever, the new reports says. Numbers of tourists travelling into the country for visits are found on the decreasing level. The major reasons sighted behind this beat is said to be the bad weather and recession.
There have been visible fall in the number of visitors at tourist attractions throughout the north and north-east areas of Scotland. This slump reveals that the vital industry is almost certain to miss ambitious targets to boost its income.
Although goals have set in increasing revenue by 50% until 2015, the Scotland Government’s tourism unit have revealed that the industry is now running on a trajectory level. But, now the situations show that the industry is not on trajectory to meet 50% growth in the decade up to 2015.
The tourism industry was one that had better performed than any other sectors in Scotland. Most of the tour organisers face heavy decline in the number of visitors this year than that they had in the previous year. There are rising opinions from the part of experts in the field that, Scotland would have to change its marketing policy to succeed and not simply drop prices to increase business.
Also it is opined that Scotland needed to look further afield than the traditional domestic and North American markets because of the struggling economies. For instance, to the east, to places like China where the economy is still strong, and sell the state as an all-year-round tourist destination.