Drink to the End of the World: Whisky Sales Grow
At a time when it seems as though the economic end of the world is nigh, its nice to know that the pessimist’s liquor of choice is scotch whisky. Sales of the single malts (aka real whisky) have shot up by 13.4% over the past year. Commentators are suggesting this is fallout from the run of period dramas on TV which feature whisky sozzled actors at every turn.
I don’t subscribe to that theory. At a time when everything is going wrong and is promising to go even more wrong in the near future, there is but nothing more comforting than a dram of pure malt. The fact that it looks like gold which the rich have been fortunate to buy and the rest of us regret not being able to is just an extra part of it charm! Long live whisky! maybe the angels will be drinking it on the day of judgement.