The 2012 Olympics and Paralympics Games to take place in the great city of London has put off many visitors and tourists, who had planned and is planning for a sight-seeing visit. The reasons behind this is said to be the perception of congestion and higher prices. Scotland tourism has seen this as an advantage to boost its marketing activities to draw more visitors to the country.
The official website of Scotland is seem to tactically target those looking to get away from the South East during London Olympics 2012. Visitors to the Olympics or other major events were primarily drawn by the event itself, and could displace “normal” tourists who could be discouraged by perceptions of congestion and inflated prices for accommodation and other services. This has also given more chance for hoteliers and travel businesses in Scotland to surplus their marketing. Continue reading
Old Pulteney was crowned World Whisky of the Year in Jim Murray’s 2012 Whisky Bible. It is a single malt distilled in one of Scotland’s most remote distilleries. The Whisky expert Mr. Murray named it as the world’s best whisky.
The 21-year-old single malt scored a record-equalling 97.5 points out of 100. The whisky is matured in American oak casks and bottled at the Pulteney distillery in Wick, Caithness. It took Mr Murray to taste more than 1,200 new drams before deciding on the winner. Take in for a Scotch Whisky experience in Edinburgh. Continue reading
Staycations in Scotland seems to boost the country’s tourism sector. New statistics show that this boost still continues. Those who are engaged into hotel business is now calls on this sector to tap into fresh opportunities. The companies like KarmaKerala is more on to focusing on homestay tourism.
The statistics this year (according to the Great Britain Tourism Survey and the International Passenger Survey) shows that between the months of January and June, there was a total of 6.9 million visits to Scotland, up 4 per cent on the same period in 2010. Domestic visits, which account for 84 per cent of all trips to Scotland, were up 6 per cent to 5.9 million, with Scotland outperforming the rest of Britain.
The figures, which include UK and overseas visits, show that the international picture continues to be challenging, although there are indications that Scotland’s biggest market, North America, is showing signs of recovery with a 7 per cent increase in visitor numbers.
These figures encourage Scotland’s tourism sector as the country is moving on to the ‘winning years’, which aims to capitalise on the huge economic opportunities that lie ahead, including the London Olympic and Paralympic Games, Homecoming 2014, Commonwealth Games and Ryder Cup 2014.”
Taking all these positive things into account, Scottish tourism can exploit the trend for “staycations” and, the huge private investment in the sector to make the industry a beacon of economic growth in Scotland.