Alcohol is once again in the big picture this time with its current dip in prices making it far easy for even children’s to buy. This cut in prices of alcohol is said to be due to the on going price war of the supermarkets in Scotland which is selling cans of alcohol from 25p and also branded beverages like Tennent’s from 44p. Such cut in prices of alcohol has again created a fear of children buying such hard drinks affordably.
This cut in prices of alcohol by supermarkets has raised a serious concern for the sake of young kids who can be easily driven by this cheap availability of alcohol. Though this drop in prices may be a cashing in time for these supermarkets, but on the other hand its giving sleepless nights to many parents who fear the impact of this price war on their kids.
Taking a stern stand on the issue supermarkets have come up with a strong refusal to act, claiming that if they will take a stance the trade will just go elsewhere. Talking on this serious issue Peter Crory, the National General Secretary of YMCA Scotland said, the prices of drinks should rise in order to prevent children from developing alcohol problems. He further says YMCA in Scotland had seen a large number of young teenagers whose lives could be ruined by drink before they were even legally old enough to purchase it.
Many other intellectuals have also agreed that supermarkets are contributing to the growing alcohol problems in Scotland. For just a mere £2 you can get a two litre bottle of strong cider which can be easily affordable for children’s. Scotland is still recovering form the serious problem of under age drinking and this new issue is adding more salt the wound.
This is the right time for the government to act for the sake of the community and society or else the problem will become scarier. Now they themselves have to decide which is more necessary public health or profits of these supermarkets.
So no drinks for below-21s this bold step was taken by one of the small towns in Scotland to curb the under-age drinking menace. It was evident that alcohol was easily available for these under-age drinkers easily deteriorating their life and pushing them towards antisocial behaviours. Taking an initiative to put a stop to this growing problem in the society this six-week pilot scheme came to force.
This new pilot project in the small town of Armadale, West Lothian is said to act from 5pm to 10pm on Friday and Saturday nights. This pilot scheme was developed by East Lothian and Border Police. It was known that the new scheme was also flayed by a section of grocery and alcohol campaigners.
Meanwhile the positive aspect is that in West Lothian council the alcohol shop which sells alcohol has agreed to ask customers their age proof who appears to be under-age. Constable Phillip McIntosh of the Safer Neighbourhoods team said, “Youth disorder is often linked to alcohol, and Armadale is no different to any other town in Scotland”. He added the target is not only to curb and stop the under-age access to alcohol, but also to aware those who supply alcohol to these youngsters.
The President of the Scottish Grocers Fondation, Colin Landsburgh said we should make the use of a national proof-of-age card by all people who want to buy alcohol with an age restriction. He further said we should try and intensify this initiative and also in a big manner across Scotland. He also appreciated the role of the police who made this whole project more active. It was also thought to include the clubs and pubs in the parameters of this under-age drinking regulation, so that no under-age child gets alcohol.
Pregnant women who are use to take alcohol; will now have to restrict the amount of these hard drinks they use to consume. The health watchdogs have advised these expecting moms to avoid alcohol and should not have more than two units twice a week. Even the health department supports these guidelines for pregnant women, and advice them to cut in their drinking habits.
It is feared that over consumption of alcohol during pregnancy can harm the unborn baby and also could lead to other complications. Women who do choose to drink after the first trimester should not go for more than two units of alcohol once or twice a week.
These future moms should have a control in their drinking habits, so that it will be safe for them and also for the new born. Binge drinking during pregnancy can cause permanent damage to the cells of a developing baby. Alcohol reaches to the baby through your bloodstream and across the placenta. This can cause serious complications while pregnancy and can lead to miscarriage and premature birth.
If we look to the scientific term which is used for over drinking disorder during pregnancy is fetal alcohol spectrum disorders (FASD). This can cause a range of disorders to the baby in due course. So if you are an expectant then do check out for the amount of alcohol you consume for the sake of your newborn.
The youths in Scotland have embraced this boozing culture like a new trend and most of the youths are having this hard drink as a child’s play. This problem is growing more and more and illegal drinking is seen in huge number now a days. In one of such incident the Grampian police caught an under-age drinker who was found with alcohol in a baby’s bottle. It was known that with the growing number of under-age drinking police were put on alert to nab these illegal drinkers, and in the same process this youth was caught by the police here yesterday.
According to police during this patrolling in sensitive area where these young drinkers could we nabbed, they caught couple of youth with alcohol in their possession. While the patrol police caught one youth who was carrying a baby feeding bottle containing cider with him. It was also known that during this past weekend alone, police have caught two more youths under-aged who were conveyed home after they were under the influence of alcohol. As in recent past it was learnt that many such untoward accident occurred where youths who were driving under influence of liquor claimed lives of many innocent people on roads.
Even the parents were unaware of the fact that their wards are risking their lives and also of others, with this alcohol mania. It has to be thought from the side of the parents that what their children are doing. Parents should keep an eye on their children and try to protect them from all these unhealthy things. Police is trying all measure to curb this growing menace and have also issued a fine of £40 for any youth of 16 and over to be caught drinking liquor in public. Hope with these initiative such illegal incidents will decrease.
Now sale of alcohol will be done in a sophisticated manner in shops, soon it will get a separate area in the supermarkets. It is known that the Scottish government is all set to ban the display of alcohol in stores. Earlier, Kenny MacAskill, the Justice Secretary mentioned that alcohol will not be sold like a ‘pint of milk or packet of tattie scones’ in supermarkets. This massive decision has raised a severe feeling of discomfort among the retailers, who are against this decision.
It was noticed that alcohol was available so easily in every supermarkets and shops with more and more cross-merchandising generating a wrong message to the masses. Beer placed next to barbecues and other things will be a past from now, this decision will oblige these supermarkets to sell alcohol in a different shelf or area.
With the on set of the festive season the decision has raised some serious concern for the shopkeepers, who now has a mammoth task on hands. Christmas is nearing and all shopkeepers are busy to generate their sales and in between this new change will be a challenge for them says retailers like Asda. This new bevvy culture will refine the market look and will give alcohol a separate area to woo its fans.
In recent years it is clearly seen that alcohol has taken a prime place in almost all shops and supermarkets. That too the way these hard drinks are displayed and promoted can fascinate even a non-drinker. Even many strange cross-merchandising was seen, like beer displayed next to barbecues and white wines in the lingerie departments. Even the checkout area remains flooded with wines; all over alcohol is projected so heavily which was a worry sign. But sooner or later the Scottish government has decided to restrict the area for alcohol sale in shops and supermarket.
This new way of merchandising is making buyers attracted towards the new alcohol culture and getting the innocent buyers to flow along this wave of promotion. Hope after this decision the alcohol lovers would get a separate area to grab their favourite bottle, while the rest buyers can enjoy their shopping without the alcohol effect.