Edinburgh, the well designed capital city of Scotland was rated as one of the top ten conference destinations by the International Congress and Convention Association (ICCA). With the global recession hitting almost all sectors of business, cost plays an important role in deciding the meeting venues and Edinburgh has been rated as a destination that provides the best value for money. Edinburgh has always been considered as one of the most popular business destinations in the world and the fact that this beautiful city could retain this title even in the current economic scenario is something that is laudable. This review is expected to give an important edge to this city in this competitive world
The cost comparison survey was conducted by staging an association meeting attended by over 1500 delegates with associated exhibition space, catering, wireless connectivity, accommodation and dinner. In Edinburgh, the whole event cost was £624,558 , which was £25,000 less then Brussels, which was the nearest competitor. Glasgow, with a cost of £705,052 was placed third in the Visit Britain review. Edinburgh is currently 28th in the ICCA rankings. Some of the other cities in the review included Paris, Vienna, Barcelona, Singapore, Hong Kong, New York and Geneva .
In the past month itself, Edinburgh bagged confirmed orders for 23 new events, which would bring thousands of delegates into the city and pump £5.1million into the local economy and in the current financial year Edinburgh has won conferences worth £51.2 million, which is a notable achievement indeed.