The 2012 Olympics and Paralympics Games to take place in the great city of London has put off many visitors and tourists, who had planned and is planning for a sight-seeing visit. The reasons behind this is said to be the perception of congestion and higher prices. Scotland tourism has seen this as an advantage to boost its marketing activities to draw more visitors to the country.
The official website of Scotland is seem to tactically target those looking to get away from the South East during London Olympics 2012. Visitors to the Olympics or other major events were primarily drawn by the event itself, and could displace “normal” tourists who could be discouraged by perceptions of congestion and inflated prices for accommodation and other services. This has also given more chance for hoteliers and travel businesses in Scotland to surplus their marketing. Continue reading
Staycations in Scotland seems to boost the country’s tourism sector. New statistics show that this boost still continues. Those who are engaged into hotel business is now calls on this sector to tap into fresh opportunities. The companies like KarmaKerala is more on to focusing on homestay tourism.
The statistics this year (according to the Great Britain Tourism Survey and the International Passenger Survey) shows that between the months of January and June, there was a total of 6.9 million visits to Scotland, up 4 per cent on the same period in 2010. Domestic visits, which account for 84 per cent of all trips to Scotland, were up 6 per cent to 5.9 million, with Scotland outperforming the rest of Britain.
The figures, which include UK and overseas visits, show that the international picture continues to be challenging, although there are indications that Scotland’s biggest market, North America, is showing signs of recovery with a 7 per cent increase in visitor numbers.
These figures encourage Scotland’s tourism sector as the country is moving on to the ‘winning years’, which aims to capitalise on the huge economic opportunities that lie ahead, including the London Olympic and Paralympic Games, Homecoming 2014, Commonwealth Games and Ryder Cup 2014.”
Taking all these positive things into account, Scottish tourism can exploit the trend for “staycations” and, the huge private investment in the sector to make the industry a beacon of economic growth in Scotland.
Making a remarkable footprint for the Scotland Hotels Industry, Scottish food and drink exports during 2010 reached a record increase. The food exports alone reached a £1 billion barrier for the first time ever. The largest share of food exports was in the fish and seafood sector, with international sales hitting £620 million.
The figures which were taken from the HMRC export statistics for 2010 show that food exports grew by almost 14% to £1.06 billion, with the combined total international sales for Scottish food and Scotch whisky increasing by 11 percent to £4.51 billion during last year. Continue reading