Have you ever wondered that music and drinks do have some connection, well if not then you might be amazed to known that loud music can make you drink more. It sounds a bit strange but research has revealed that ear-splitting music in bars and pubs do make people to drink more heavily and quickly.
In the study it was found that these drinking centres usually have a loud atmosphere with thunderous music which some how affect the patrons drinking habits. In the study done on a group of men it was found the men tended to drink more and in short time when they were exposed to high sound levels.
Another essential factor which has been known during the study was that loud music not only makes one to drink more and quick but it also makes the patron spend more time in these bar. According to Prof. Nicolas Gueguen the research head, higher sound levels may cause higher arousal which in-turn led to drink faster and more. Also this loud music doesn’t give the patrons much chance to talk too much which also adds to the quantity they drink.
It very well known that Scotland is badly affected by binge drinking and in such a situation this study has raised a question as to how much these clubs and bars are contributing to this problem.