VisitScotland is partnering with Walt Disney for a biggest campaign that the country have ever launched. This global marketing push is to promote Scottish tourism around the international release of Disney’s highlands-set animated film, Brave.
The £7m marketing tie-up marks the first time Disney has teamed up with a country’s tourism board, for launching one of its movies. Released in the UK in August, Brave is set in the Scottish highlands (for information on holidays in scotland highlands) and features characters voiced by Billy Connolly and Kelly Macdonald among others. It has been produced by Disney’s animation studio, Pixar, who also created Toy Story, Up and Finding Nemo. Continue reading