The 2012 Olympics and Paralympics Games to take place in the great city of London has put off many visitors and tourists, who had planned and is planning for a sight-seeing visit. The reasons behind this is said to be the perception of congestion and higher prices. Scotland tourism has seen this as an advantage to boost its marketing activities to draw more visitors to the country.
The official website of Scotland is seem to tactically target those looking to get away from the South East during London Olympics 2012. Visitors to the Olympics or other major events were primarily drawn by the event itself, and could displace “normal” tourists who could be discouraged by perceptions of congestion and inflated prices for accommodation and other services. This has also given more chance for hoteliers and travel businesses in Scotland to surplus their marketing. Continue reading